Best Exhibitor Awards 2012

Burundi ist Best of the Best

And the Tourism Oscar goes to… / Press release, Saturday, March 10th 2012

Once again, the allocation of the Best Exhibitor Awards (BEA) by Cologne Business School students within the scope of the International Tourism Exchange in Berlin was a very special trade fair highlight.

For days on end, the future tourism managers, most of whom opted for the core subject of Tourism, have visited some 11,000 booths at the ITB and assessed them according to numerous criteria such as booth construction, information contents, service quality, friendliness and special effects.

This was then finalised this evening: the Awards Show started on the trade fair grounds in the Marshall House, a location steeped in tradition, at 6 p.m. As last year, the CBS students Svenja Heidemann and Elena Käser lead through the programme and moderated the prizegiving. The respective three best placed booths in each category were honoured in front of more than 600 invited guests.

The patron of the project is Klaus Laepple, President of the Federal Association of the German Tourism Industry. In his name, the Association’s Press Officer, Nicole von Stockert, held a welcoming address, thanked the students for their outstanding commitment and wished the project a successful future.

Martina Leicher from the Cologne Consultancy COMPASS GmbH, which mentors the project since its initiation, drew attention to the ever-increasing popularity of the BEA: “When we started to have the ITB booths assessed by Tourism students twelve years ago, we occasionally harvested benevolent smiles. Now the exhibitors view the BEA as an important benchmark and do a lot to achieve a good placing.”

Following four intense trade fair days, Prof. Dr. Guido Sommer, Dean of the Tourism Department at the CBS, draws a positive conclusion: “The assessment criteria have been further optimised, the higher semester students have trained the students involved for the first time highly professionally and I look forward to walking around the trade fair to invite the prizewinners to the Award Show after all the sheets have been evaluated.”

The CBS and COMPASS will also continue the project in 2013 and evaluate the trade fair booths as a partner to Messe Berlin in order to honour the most impressive of them with the Best Exhibitor Award.

The Cologne Business School (CBS) is an internationally orientated, state-recognised university of applied sciences and counts as one of Germany”s top Business Schools. The Cologne Business School also ensures highest quality education: in addition to official state recognition, all study courses are regularly examined by the tri-national accreditation agency FIBAA (Foundation for International Business Administration Accreditation).

Press Contact : Friedrich Tänzer, Public Relations
Phone: 00 49 221 93 18 09 26
Picture download will be soon available:

The prizewinners in 2012 are:

Category Africa:
1. Burundi
2. Morocco
3. Uganda
4. Kenya
5. Tunesia
6. Ruanda
7. Egypt
8. Reunion
9. Ethopia
10. Gambia

Category America & The Carribean:
1. Costa Rica
2. Colombia
3. Peru
4. Panama
5. Nicaragua
6. Guatemala
7. Mexico
8. Brasil
9. Dominican Republic
10. Ecuador
Category Asia/Australia/Oceania:

1. Korea Republic
2. Thailand
3. India Tourism
4. Malaysia
5. Maldives
6. Tourism Division, Department of Culture, Sports and Tourism Bangkok Metropolitan Administration
7. Kazakhstan
8. Bali
9. Mongolia
10. Japan

Category Carrier:
1. Deutsche Lufthansa
2. Air Berlin
3. Hertz
4. Munich Airport
5. Sixt Rent a Car
7. Oman Air
8. Qatar Airways
9. Emirates
10. Ethiad

Category Europe:
2. Österreich
3. Poland
4. Schweiz
5. Südtirol
6. Greece
7. Turkey
9. Ukraine
10. Malta

Category Germany:

2. Bayern Tourismus Marketing
3. Bremen & Bremerhaven
4. Entdeckungsreich Hessen Frankfurt Rhein-Main-Wiesbaden
6. Autostadt
7. Tourismus NRW
8. Stadt Mannheim
9. in.Stuttgart
Veranstaltungsgesellschaft mbH
10. Saarland

Category Hotel Business:
2. Alte Schule
3. AJA Hotels
4. Kempinski
5. Somatheeram Ayurvedic Group
6. Warwick Int. Hotels
7. Design Hotels
8. Leonardo
10. ONYX Hospitality Group

Category Near and Middle East:
1. Sharjah
2. Israel
3. Abu Dhabi
4. Oman
5. Jordanien
6. Ras al Khaimah
7. State of Kuwait
8. Lebanon
9. Qatar
10. Dubai

Category NGOs & Non-Profit Institutions:

1. Berliner AIDS-Hilfe e.V.
2. Bildungsstätte Jugendhof Knivsberg
3. Bundeszentrale für gesundheitliche Aufklärung
4. Tourism for all
5. TourCert Gesellschaft für Zertifizierung im Tourismus
6. Bundesamt für Naturschutz
8. Arbeitsgemeinschaft Junges Land für Junge Leute
9. Argentina National Institute of Tourism Promotion /
Argentina Gay and Lesbian Chamber of Commerce
10. Berliner Apotheker-Verein Apotheker-Verband Berlin (BAV) e.V.

Category Travel Organisation:
1. L TUR
2. Gebeco mbH & Co. KG
3. STA Travel
4. Service-Reisen Giessen
5. Camp Adventure
6. JT Touristik GmbH
7. Schauinsland Reisen
8. Kizilagac Turzim Mevkil Manavgat- Antalya Türkei
10. Holland Classics

Category Travel Support & Media:
2. Groupon GmbH
3. RaySono
4. Welt Gruppe/Axel Springer
6. CEWE Color AG & Co. OHG
7. Europäische Reiseversicherung
9. Mikulla Goldmann PR
10. HRS

Category Best of the Best: Burundi

Die CBS ist eine staatlich anerkannte und international ausgerichtete Wirtschaftshochschule, die betriebswirtschaftliche Bachelor- und Masterprogramme mit zahlreichen Spezialisierungsmöglichkeiten anbietet, wobei die meisten Studiengänge in englischer Sprache gelehrt werden.

Cologne Business School
Fritz Tänzer
Hardefuststraße 1
50677 Köln
0221 93180926