EuroMold – World Fair for Moldmaking and Tooling, Design and Application Development – presents trend towards Mass Customization – customized mass production through cyber-physical systems
Frankfurt/Main, 24 October 2014 – The leading trade fair for moldmaking and tooling, design and application development, EuroMold, which takes place from the 25th to the 28th of November 2014 in Frankfurt, will present the possibilities of Mass Customization as pioneering business model in an impressively lifelike manner. Customized mass production refers to a manufacturing method in which a product can be customized or configured by the customer using modular design principles, but at the price of a comparable standard product.
To build up Mass Customization as a division within the company or as an independent niche, all areas such as product design, procurement, customer contact, warehouse management, supply chain and quality assurance must be coordinated. If all quality requirements are implemented, it allows manufacturers to plan demand better, to achieve desired higher prices without additional costs and to optimise their cash flow, as production usually only starts as soon as payment is received.
According to the Industry 4.0 vision of the future, manufacturers are also increasing investment in cyber-physical systems (CPS). CPS are networks of smaller computers equipped with sensors and actuators that are installed as so-called “embedded systems” in materials, equipment and machinery parts, and which are interconnected via the Internet. Plants, machinery and individual work pieces continuously exchange information; all production and logistics processes are integrated.
EuroMold trade fair director Dr.-Ing. Eberhard Döring: “Individualized consumer products provide us with a first idea of where things are headed. The technology of Mass Customization is constantly becoming more efficient and more sophisticated. Personalized training shoes, even assembled food and custom-made cell phone covers are growing in demand and popularity. The brand manufacturers gain in reputation and boost their business. Other indus-tries can learn a lot from this trend. It is important not to see the heterogeneity in the markets as an obstacle but as a key profit driver and to use it to their advantage.”
Please visit http://www.euromold.com for more information.
EuroMold – World Fair for Moldmaking and Tooling, Design and Application Development – celebrated its 20-year anniversary in 2013. Based on the process chain “from design to prototype to series”, it presents products and services, technologies and innovations, trends and tendencies for the markets of the future. The EuroMold process chain promotes the formation of networks, partnerships and business relationships. EuroMold offers a unique trade fair concept that closes the gap between industrial designers, product developers, fabricators, suppliers and users. The EuroMold trade fair reveals methods for the faster, more cost-effective and efficient development and manufacturing of new products. This increasingly plays a central role in the modern economy. The renowned trade fair organiser DEMAT GmbH transfers the successful concept of world-leading EuroMold trade fair to attractive foreign markets on a total of five continents.
DEMAT GmbH / EuroMold
60596 Frankfurt / Main
+49 (0) 69 27 40 03-30
fr financial relations GmbH
61348 Bad Homburg
+49 (0) 61 72 27 159 20